Asphalt Shingles

Grand Rapids Asphalt Shingle Roofing

Serving Kent County Since 2007: Family-Owned, Owens Corning Platinum Preferred

Asphalt shingles are the most popular roofing option for West Michigan homes, and for good reason. They deliver exceptional value, proven durability, and versatile design options that complement any architectural style.

At Moore & Sons Roofing, we’ve focused on asphalt shingle roofing since 2007, combining generations of family experience with modern installation techniques. Our transparent pricing, free estimates, and commitment to doing the job right the first time have earned us an A+ BBB rating and the trust of many satisfied customers. When you choose our family-owned team for your asphalt shingle project, you’re choosing craftsmanship and accountability you can count on.

Ready for a beautiful, durable asphalt shingle roof? Call Moore & Sons Roofing at (616) 779-5824 or contact us online to request your free estimate!

What Western Michigan Weather Actually Does to Your Roof

Western Michigan’s climate puts residential roofs through a genuine workout every year. Lake-effect snowfall from Lake Michigan loads roofs with significant seasonal weight and moisture, while freeze-thaw cycles cause roofing materials to expand and contract repeatedly through fall and spring. Shingles that aren’t rated for these conditions, or aren’t installed to manufacturer specifications, wear out faster and can leave homes exposed.

Ice dams are one of the most common and damaging consequences for Kent County homeowners. When heat escapes through a poorly ventilated attic, it melts snow at the roof’s peak while the eaves stay cold. That meltwater refreezes at the roof edge and forces water back under the shingles. The right underlayment and properly designed attic ventilation are the primary defenses against that cycle.

Material selection matters just as much as installation. Architectural (dimensional) shingles carry higher wind-resistance ratings than standard three-tab shingles, making them a strong fit for West Michigan’s spring windstorm exposure. Class A fire-rated asphalt shingles meet the highest fire-resistance standard available for residential roofing. Proper nailing pattern and overlap during installation, following manufacturer specifications, directly affects whether a shingle roof qualifies for full warranty coverage and performs as rated over its lifespan.

Owens Corning Platinum Preferred & the Access That Comes With It

We’re an Owens Corning Platinum Preferred Contractor, a designation awarded to fewer than 1% of roofing contractors nationwide. It reflects our commitment to workmanship, customer service, and industry standards. It also means you get access to extended warranty options and premium-grade products that aren’t available through standard contractors.

As a shingle roofing company serving Grand Rapids and Kent County, we work with leading brands including Owens Corning, CertainTeed, and Atlas, offering dozens of colors, styles, and grades built for Michigan’s climate. Our licensed and insured team receives ongoing training in current installation methods and product innovations, so we stay current on best practices as the industry evolves. Whether you prefer traditional three-tab shingles or dimensional architectural shingles that add depth and character to your roofline, we’ll help you find the right fit for your home, your budget, and your long-term goals without the sales pressure.

Free Estimates, Flexible Financing, & No-Pressure Service

Getting a quality shingle roof shouldn’t feel like a high-pressure sales experience. Our sales representatives take the time to listen to what you actually need, walk you through your options honestly, and give you the information to make a confident decision. No upselling, no gimmicks.

Every project starts with a free estimate, and we offer flexible financing options so budget constraints don’t stand between you and a roof built for long-term performance. We serve Grand Rapids homeowners in both English and Spanish, so clear communication is never a barrier, from the first conversation through final walkthrough.

Why Choose Us?

Benefits of Working With an Expert Team

Your Satisfaction Guaranteed

We're so confident in our work, we guarantee it.
Emergency Services Available

Get immediate help when you need it most.
Licensed & Insured
Our team is fully licensed, insured, and vetted.
Providing Service in Spanish
Work with a roofer who speaks your language.
Offering 100% Free Quotes

Begin your project today with a free estimate.
Financing Options Available

We provide financing to help you plan ahead.

Our Asphalt Shingle Installation Process

A successful asphalt shingle roof starts with proper preparation and careful execution. Here’s how we approach each project:

Our installation and replacement projects involve:

Thorough roof inspection and preparation. We examine your roof deck for damage, replace any compromised sections, and create a solid foundation for your new shingles.
Quality underlayment installation. We install premium underlayment that provides an additional waterproof barrier and helps protect your home from moisture infiltration.
Precise shingle application. Our experienced crew follows manufacturer specifications for nailing patterns, alignment, and overlap to support your roof’s performance and warranty coverage.
Flashing and ventilation done with care. We carefully install flashing around chimneys, vents, and roof valleys, and address attic ventilation to support shingle performance and help reduce premature deterioration.
Complete cleanup and final inspection. We use magnetic tools to collect nails and debris, haul away old materials, and conduct a thorough walkthrough to confirm the finished work aligns with our quality standards.

From start to finish, our dedicated job-site attendants keep you informed and address any questions or concerns right away.

Experience the Moore & Sons Roofing difference today by calling (616) 779-5824 and requesting our assistance with your next asphalt shingle roofing project!

Start Your Grand Rapids Shingle Roofing Project Today

If you’re ready to move forward with a shingle roof replacement or want to talk through your options, we’re here. Free estimates are available for homeowners throughout Grand Rapids and the surrounding Kent County area: no obligation, no pressure, just a straightforward conversation with a licensed and insured shingle roofer who knows this area.

Moore & Sons Roofing has been a family-owned shingle roofing company in Grand Rapids since 2007. Call us at (616) 779-5824 or contact us online to request your free estimate.

Locally Rooted Shingle Roofing for Kent County & Western Michigan

There’s a real difference between a company that works in a market and one that’s genuinely part of it. Moore & Sons Roofing is a second-generation, family-owned business that has been serving Grand Rapids and the surrounding Western Michigan communities since 2007. We know the neighborhoods, we know the weather, and we know what it takes to build a roof suited to this area.

That local commitment shows up in how we handle each job. We’re a member of the National Roofing Contractors Association (NRCA), BBB accredited with an A+ rating, and we offer emergency services for homeowners who need help fast. We serve our customers in both English and Spanish, because quality roofing should be accessible to every family in the communities we call home.

Reviews & Testimonials

Hear From Our Happy Customers

“Helpful & Informative”
“I just had my garage roof done by Moore & Sons and I couldn't be happier. They were really easy to work with and even helped me with my insurance coverage. They were very efficient and the Job was well done!”

- Brian J.
“Quality Workmanship”
“I was completely satisfied with the workmanship and professionalism of all involved and will definitely be recommending Ed and company to others! Thanks, guys!”

- Lynne W.
“Highly Recommend”
“We highly recommend Moore & Sons. They came out quick to give us an estimate that was very competitive. The owner was super friendly and easy to work with and the crew did a fantastic job on the roof and clean up.”

- Lindsey T.
“Very Impressive”
“I couldn't be happier with my new roof. If you’re looking for a trustworthy company that cares about its customers and wants you to have the best roof possible, call Moore and Sons!!!”

- Jordan R.
“Excellent Service”
“Great personal service from owners who really care about the customer. Explained exactly what needed to be done, used high quality materials and the whole job turned out well. In my opinion they’re THE BEST at their craft!!”

- George M.
“Great Company”
“Phenomenal job and work on our new roof! Great people and company - highly recommend!”

- Spencer T.
“Very Professional”
“Very impressed with materials, workmanship and professionalism. They even sent someone over the morning after the job was completed to inspect and make sure all was left in good order.”

- David N.
“Prompt & Professional”
“The crew was skilled, respectful and left a clean work site. My project came out beautifully and if I ever need another roof this will be the one and only company I’ll use.”

- Kelli K.

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Our FAQ

Have questions? We are here to help. Still have questions or can't find the answer you need? Give us a call at 616-779-5824 today!

Do asphalt shingles require maintenance?

Asphalt shingles need little upkeep compared to many other roofing options. Scheduling a roof inspection annually helps identify small issues before they escalate into costly repairs. Keep gutters clean to prevent water backup. Remove debris, such as leaves and branches, promptly. Address any damaged or missing shingles quickly through professional roof repair. Our preventative roof maintenance services help extend your roof’s lifespan and protect your warranty coverage.
How does asphalt shingle roofing compare to metal roofing?

Asphalt shingles cost significantly less than metal roofing, both in materials and installation. While metal roofs can last 40-70 years, quality asphalt shingles provide 20-30 years of reliable protection at a fraction of the cost. Asphalt shingles offer a wider range of color and style options and are easier to repair. Metal roofing offers superior longevity and energy efficiency, but it requires a larger upfront investment. Our residential roofing contractor team can discuss the metal roof vs shingles cost comparison for your specific project.
What’s the difference between 3-tab and architectural shingles?

3-tab shingles are flat, uniform shingles that provide basic protection at the lowest cost. Architectural shingles are thicker, dimensional shingles that offer enhanced durability and visual appeal. Architectural shingles typically last longer and provide better wind resistance, making them a popular choice for both residential roofing and commercial applications.

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