ROOFING SERVICES THAT TOP THE REST Moore for Less

Serving Western Michigan for Over Two Generations

Asphalt Shingle Roofing in Kentwood, MI

Family-Owned Shingle Roofing for Kent County Homeowners Since 2007

When Kentwood, MI homeowners need a new roof, they need a team they can trust to show up, communicate clearly, and do the work right. Moore & Sons Roofing is a second-generation, family-owned roofing company that has served Western Michigan residential homeowners since 2007. We’re licensed and insured, and asphalt shingle roofing is the heart of what we do.

We offer free estimates with no obligation and serve Kentwood customers in both English and Spanish. Emergency services are also available when you can’t wait.

Ready to get started? Call us at (616) 779-5824 to schedule your free estimate. Our team serves Kentwood, MI and the surrounding Kent County area with straightforward pricing and no pressure.

Credentials That Back Up Our Work

We’re an Owens Corning Platinum Preferred Contractor, a designation awarded to fewer than 1% of roofing contractors nationwide. That status gives our customers access to extended warranty tiers that simply aren’t available through standard contractors. We’re also BBB accredited with an A+ rating and a member of the National Roofing Contractors Association (NRCA).

Our material partners include Owens Corning, CertainTeed, Atlas, and 3M, so homeowners have genuine options across styles, colors, and performance levels. Our sales representatives don’t push products either. They listen first, then recommend what fits your home and your budget.

What Kentwood’s Climate Does to Asphalt Shingle Roofs

Kentwood sits in a humid continental climate zone, and lake-effect snowfall from Lake Michigan adds significant seasonal moisture and weight loading to residential roofs. Cold winters, warm summers, and heavy snow create conditions that test roofing materials year after year.

Freeze-thaw cycles through fall and spring cause shingles to expand and contract repeatedly. On roofs with marginal materials or imprecise installation, that movement accelerates wear fast. Ice dams are another common problem: when heat escapes through a poorly ventilated attic, it melts snow at the roof peak while eaves stay cold. That meltwater refreezes at the edge and can force its way back under shingles, causing interior water damage. Proper underlayment and attic ventilation are two of the most effective defenses, and both are part of our installation process.

Spring windstorms add another layer of exposure. Architectural (dimensional) shingles carry higher wind-resistance ratings than standard three-tab shingles, making them a strong fit for West Michigan homes. They’re also thicker and longer-lasting, which matters when you’re investing in a roof replacement meant to help protect your home for decades.

Signs your Kentwood home may need shingle attention:

Curling, cracking, or missing shingles
Granule loss collecting in gutters
Water stains on interior ceilings or walls
A roof that’s 20 years old or more

Our Services

Craftsmanship You Can Trust

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Our Reviews

Hear From Your Friends & Neighbors

“Satisfied Customer”
“Moore & Sons was competitively priced and performed high-quality work. Everything was done professionally, and I am very happy with my decision to go with them.”

- Ben B.
“Quality Workmanship”
“I was completely satisfied with the workmanship and professionalism of all involved and will definitely be recommending Ed and company to others! Thanks, guys!”

- Lynne W.
“Very Professional”
“Very impressed with materials, workmanship and professionalism. They even sent someone over the morning after the job was completed to inspect and make sure all was left in good order.”

- David N.
“Amazing Job”
“They put our new roof on last summer. It was a big job and they had an amazing crew that knocked it out in two days. I was astounded by the professionalism and speed with which they got the job done.”

- Kurt D.
“Great Company”
“Phenomenal job and work on our new roof! Great people and company - highly recommend!”

- Spencer T.

View All Reviews

Why Kentwood Homeowners Choose Moore & Sons Roofing

A lot of roofing companies work from a distance. We don’t. Our family-run approach means a dedicated job-site attendant is present throughout your project, keeping you informed and answering questions as they come up. No wondering what’s happening on your roof. No chasing down a project manager after the fact.

That communication carries through from estimate to final walkthrough. We don’t operate on corporate quotas, so our focus stays on getting your specific job done right, not on moving to the next one as fast as possible.

What sets our Kentwood service apart:

Owens Corning Platinum Preferred access: Extended warranty options not available through standard contractors
Dedicated job-site attendants: A team member on-site throughout your project
No high-pressure sales: Reps who listen to your needs before recommending anything
Flexible financing options: Quality roofing made more accessible across budget levels
English and Spanish service: Serving Kentwood’s diverse community in the language you prefer

Kentwood is one of the most culturally diverse cities in Kent County, and offering service in Spanish isn’t an afterthought for us. It’s part of how we serve our neighbors.

Our Asphalt Shingle Installation Process

A shingle roof is only as good as what happens beneath it. We start each Kentwood, Michigan installation with a thorough inspection of the roof deck, replacing any compromised decking sections before a single shingle goes down. From there, we install premium underlayment, apply shingles following manufacturer specifications for nailing patterns and overlap, and address flashing around chimneys and roof valleys. Attic ventilation is checked and corrected as needed.

Once installation is complete, we run a magnetic nail sweep, haul away all debris, and wrap up with a final walkthrough so you can see exactly what was done.

Shingle Options for Kent County Homes

We carry shingles from Owens Corning, CertainTeed, and Atlas across a range of colors and styles. Most Kentwood homeowners choose between two options:

Architectural (Dimensional) Shingles
Thicker and more visually textured than standard shingles, architectural shingles offer better wind resistance and can last 25 to 30 years. They’re the most popular choice for Kent County homes and the option we recommend for many replacements.

Three-Tab Shingles
Flat, uniform in appearance, and lower in upfront cost. Three-tab shingles provide solid basic protection for homeowners working within a tighter budget.

Why Choose Us?

Benefits of Working With an Expert Team

Your Satisfaction Guaranteed

We're so confident in our work, we guarantee it.
Emergency Services Available

Get help when you need it most.
Licensed & Insured
Our team is fully licensed, insured, and vetted.
Providing Service in Spanish
Work with a roofer who speaks your language.
Offering 100% Free Quotes

Begin your project today with a free estimate.
Financing Options Available

We provide financing to help you plan ahead.

Get a Free Shingle Roofing Estimate in Kentwood, MI

We offer free, no-obligation estimates for Kentwood homeowners and serve the broader Kent County area. No pressure, no guesswork: our team can walk you through your options clearly and give you straight answers about what your roof needs.

Moore & Sons Roofing has been a trusted name in Western Michigan roofing since 2007. We serve customers in English and Spanish, and we’re here to help you get Moore for less.

Call (616) 779-5824 to schedule your free estimate, or reach out online. Moore & Sons Roofing is proud to serve Kentwood, MI and the surrounding Kent County area.

Serving Kentwood, MI & Kent County

Moore & Sons Roofing serves Kentwood, Michigan as part of our Western Michigan service area covering Kent County. Kentwood is a densely settled residential suburb with thousands of owner-occupied homes and an active market for roof replacement. Our roots in the Grand Rapids area go back to 2007, and that familiarity with local housing stock and Michigan’s building permit and inspection process can help homeowners avoid unnecessary delays.

Our BBB A+ rating, NRCA membership, and Owens Corning Platinum Preferred status reflect how we operate on each job. Emergency roofing services are available for Kentwood homeowners who can’t wait. Whether you’re dealing with an urgent situation or planning ahead, we’re ready to help.

Ready to Get Started?

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