ROOFING SERVICES THAT TOP THE REST Moore for Less

Serving Western Michigan for Over Two Generations

Asphalt Shingle Roofing in Forest Hills, MI

A Family-Run Roofing Team Forest Hills Homeowners Have Trusted Since 2007

When your roof needs attention, you want a contractor who shows up, communicates clearly, and does the work right. Moore & Sons Roofing has been that team for Western Michigan homeowners since 2007. We’re a second-generation, family-owned business serving Forest Hills, MI with asphalt shingle roofing backed by honest pricing, no-pressure conversations, and craftsmanship we stand behind. Our crews are fully licensed and insured, and we’re proud to serve customers in both English and Spanish.

Forest Hills is a community of well-kept, owner-occupied homes where a quality roof is a real investment. We take that seriously. No gimmicks, no pushy tactics, just straightforward roofing work from a team that’s been building its reputation in this region for nearly two decades.

Ready to get started? Call us today for a free, no-obligation estimate: (616) 779-5824.

Credentials That Back Up Our Work

We’re an Owens Corning Platinum Preferred Contractor, the highest tier in Owens Corning’s contractor program, reserved for installers who meet strict standards for installation quality, customer care, and operational integrity. That designation lets us offer enhanced warranty coverage that non-certified contractors can’t provide.

Our other affiliations and ratings speak for themselves:

BBB Accredited with an A+ Rating
Member of the NRCA (National Roofing Contractors Association)
Licensed and Insured in the state of Michigan
Materials from leading brands including Owens Corning, CertainTeed, Atlas, and 3M

Why Asphalt Shingles Are the Right Fit for Kent County Homes

Asphalt shingles are the most widely installed residential roofing material in Michigan, and for good reason. They offer a strong balance of cost, durability, and design flexibility that makes them the practical choice for most Forest Hills homes.

Kent County’s Great Lakes climate is hard on roofing systems. Lake-effect snow adds weight and moisture, ice dams form along eaves when attic heat melts snow that refreezes overnight, and repeated freeze-thaw cycles push and pull at roofing materials across the season. A properly installed asphalt shingle system, with the right underlayment and ice-and-water shield, is designed for these conditions.

Architectural shingles, also called dimensional shingles, offer a layered appearance that complements the wooded, upscale character of Forest Hills neighborhoods. Unlike basic three-tab shingles, architectural shingles are thicker and carry wind ratings that typically range from 110 to 130 mph. Leading manufacturers back them with limited lifetime warranties when installed by certified contractors.

Forest Hills homes tend to have significant roof surface area, which makes material quality and installation workmanship especially consequential. A few dollars saved per square on a lower-grade product can translate to a much shorter lifespan and earlier replacement costs.

Our Services

Craftsmanship You Can Trust

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Our Reviews

Hear From Your Friends & Neighbors

“Very Professional”
“Very impressed with materials, workmanship and professionalism. They even sent someone over the morning after the job was completed to inspect and make sure all was left in good order.”

- David N.
“Helpful & Informative”
“I just had my garage roof done by Moore & Sons and I couldn't be happier. They were really easy to work with and even helped me with my insurance coverage. They were very efficient and the Job was well done!”

- Brian J.
“Exceptional Quality”
“We used Moore &Son for our roof and we were very happy! They were incredible. The quality is exceptional and they were very easy to work with.”

- Heather D.
“Satisfied Customer”
“Moore & Sons was competitively priced and performed high-quality work. Everything was done professionally, and I am very happy with my decision to go with them.”

- Ben B.
“Highly Recommend”
“We highly recommend Moore & Sons. They came out quick to give us an estimate that was very competitive. The owner was super friendly and easy to work with and the crew did a fantastic job on the roof and clean up.”

- Lindsey T.

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Shingle Brands We Work With

We’re not locked into a single manufacturer, which means we can recommend the product that actually fits your home, your priorities, and your budget. Our team works with asphalt shingle products from Owens Corning, CertainTeed, Atlas, and 3M, each offering strong warranty programs and a broad range of style and performance options for residential applications. As an Owens Corning Platinum Preferred Contractor, we can also offer enhanced warranty options through that program that go beyond what standard installers can provide.

What Sets Moore & Sons Roofing Apart in Forest Hills

There’s no shortage of roofing companies competing for your attention. Here’s what we actually do differently:

Free estimates, no obligation
Transparent pricing so you know what you’re paying and why
Flexible financing options to fit your timeline and budget
Emergency roofing services for homeowners who can’t wait
Dedicated job-site attendants and consistent communication from start to finish
Experienced sales reps who listen, not push, and trained crews who deliver
Family-run accountability: the people who sold your job stand behind the finished work

What to Expect During Your Roof Replacement

We keep the process straightforward. It starts with a free estimate, no pressure, no obligation. From there, we discuss material options and go over financing early so you have a clear picture of cost before anything is scheduled.

A typical asphalt shingle replacement with our team involves removal of the existing roofing system, inspection of the decking for rot or damage, installation of underlayment and ice-and-water shield (especially important in Michigan winters), shingle installation, and ridge capping. We also address attic ventilation as part of the project scope, since proper ventilation affects both shingle lifespan and your home’s energy performance.

Throughout installation, a dedicated job-site attendant is on location, and communication stays open. If your project involves an insurance claim for storm damage, we work directly with your carrier and handle documentation and adjuster coordination on your behalf. Once installation is complete, we take care of manufacturer warranty registration so your coverage can be active and on file.

Why Choose Us?

Benefits of Working With an Expert Team

Your Satisfaction Guaranteed

We're so confident in our work, we guarantee it.
Emergency Services Available

Get immediate help when you need it most.
Licensed & Insured
Our team is fully licensed, insured, and vetted.
Providing Service in Spanish
Work with a roofer who speaks your language.
Offering 100% Free Quotes

Begin your project today with a free estimate.
Financing Options Available

We provide financing to help you plan ahead.

Rooted in Western Michigan, Committed to Forest Hills

We’ve been serving Kent County homeowners for nearly 20 years, and that history means something to us. As a second-generation, family-owned business, our accountability is personal. The same people who sold your project are the ones standing behind it, and our reputation in this community is something we work to protect on every job.

Forest Hills homeowners deserve a contractor with deep regional roots. When you work with Moore & Sons Roofing, you’re working with a team that’s been here, plans to stay here, and wants to help you get Moore for less.

Get Your Free Asphalt Shingle Roofing Estimate Today

Whether your roof is showing its age or you want a professional opinion after a rough winter, we’re ready to help. Our estimates are free, our pricing is transparent, and there’s no pressure to commit. Financing options are available to help you move forward on your schedule, and our team is happy to assist in English or Spanish.

Call Moore & Sons Roofing today or reach out through our online contact form to schedule your free estimate: (616) 779-5824.

Signs Your Forest Hills Home May Need a Roof Replacement

Michigan’s climate can shorten a roof’s effective life faster than homeowners expect. Knowing what to look for helps you act before small issues become costly ones.

Common indicators that it’s time to call a roofer include:

Missing or cracked shingles visible from the ground
Granules collecting in gutters, a sign that shingles are aging and losing their protective coating
Curling or cupping at shingle edges, often caused by moisture imbalance or age
Water stains on interior ceilings that suggest active or past leaks
Daylight visible through the attic when inspected from inside

Ice dams deserve special mention for Michigan homeowners. When attic heat warms the roof deck and melts rooftop snow, water runs down and refreezes at the eaves, and the resulting ice can force water beneath shingles and into your home. A roof approaching 20 to 25 years old may also be near the end of its service life, even without obvious surface damage. After a significant hail or windstorm in Kent County, a professional inspection can identify hidden damage that’s easy to miss from the ground but can affect long-term performance.

Ready to Get Started?

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