Roof Coating in Grand Rapids
Family-Owned Roof Coating Services West Michigan Has Trusted Since 2007
A roof coating can add years of protection to an existing roof without the cost or disruption of a full replacement. At Moore & Sons Roofing, we’ve been serving Western Michigan homeowners and businesses since 2007, and our licensed and insured team brings that same family-owned commitment to every coating project we take on.
Not sure if coating or replacement is the right call? That’s exactly the kind of question our team answers honestly, without pressure.
Call (616) 779-5824 to schedule your free estimate and find out if your roof is a good candidate for coating.
What Roof Coating Does for Your Roof
A roof coating is a liquid-applied membrane that bonds directly to your existing roof surface, creating a continuous, weatherproof layer. Once cured, it helps protect against UV degradation, moisture infiltration, and weather exposure. Reflective coatings also reduce heat absorption, which can ease the load on your cooling system during Michigan’s warmer months.
Elastomeric coatings are formulated to flex with your roof as temperatures shift, stretching and contracting without cracking or peeling. That flexibility matters here, where roofs face significant seasonal swings year after year.
Does Your Roof Qualify for Coating?
Roof coating works best on surfaces that are still structurally sound. It’s a restoration and protection strategy, not a fix for a roof that’s already failing. Before any coating goes down, cracks, damaged flashing, and open seams typically need to be addressed. Surface preparation is a critical part of the process, and skipping it can shorten the life of the coating significantly.
If your roof is nearing the end of its service life, replacement may be the more practical path. Our team can give you a straight assessment either way.
Our team specializes in complete roof replacements built to protect your home for years to come. We’ll assess your roof, walk you through your options, and provide clear pricing upfront. Every project is handled with care and strong communication. Connect with us to plan your next steps.
A Grand Rapids Roof Coating Company Backed by Real Credentials
Moore & Sons Roofing holds Owens Corning Platinum Preferred Contractor status, a designation earned by fewer than 1% of roofing contractors nationwide. We’re also BBB accredited with an A+ rating and affiliated with the NRCA. Those aren’t just credentials on a wall; they reflect the standards we hold ourselves to on every job.
We work with materials from leading brands including Owens Corning, CertainTeed, Atlas, and 3M. Our family-run approach means a dedicated job-site attendant on your project, clear communication throughout, and no high-pressure sales tactics from anyone on our team.
What sets our team apart:
- Generations of hands-on experience paired with modern roofing methods and materials
- Accountability at every stage of the project, from the first conversation through final walkthrough
- No gimmicks, no surprises: experienced sales representatives who listen and trained crews who carry out the work
- Licensed, insured, and locally rooted in the Grand Rapids community since 2007
Why Choose Us?
Benefits of Working With an Expert Team
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Your Satisfaction Guaranteed
We're so confident in our work, we guarantee it.
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Emergency Services Available
Get immediate help when you need it most.
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Licensed & InsuredOur team is fully licensed, insured, and vetted.
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Providing Service in SpanishWork with a roofer who speaks your language.
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Offering 100% Free Quotes
Begin your project today with a free estimate.
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Financing Options Available
We provide financing to help you plan ahead.
Transparent Pricing & Free Estimates for Roof Coating
We know cost is one of the first things on your mind. Moore & Sons Roofing offers free estimates on roof coating projects with no obligation. Our pricing is straightforward because we don’t believe in hidden fees or inflated quotes designed to leave room for a “discount.” If you need flexibility on payment, we offer financing options to make quality roof protection accessible on a range of budgets.
Ready to Protect Your Roof? Let’s Talk
Our team serves Grand Rapids customers in English and Spanish. Whether you want to extend the life of your current roof or just want an honest opinion on whether coating makes sense for your situation, we’re happy to talk it through. Call Moore & Sons Roofing at (616) 779-5824 to schedule your free roof coating estimate today.
Reviews & Testimonials
Hear From Our Happy Customers
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“We used Moore &Son for our roof and we were very happy! They were incredible. The quality is exceptional and they were very easy to work with.”- Heather D.
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“I just had my garage roof done by Moore & Sons and I couldn't be happier. They were really easy to work with and even helped me with my insurance coverage. They were very efficient and the Job was well done!”- Brian J.
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“Very impressed with materials, workmanship and professionalism. They even sent someone over the morning after the job was completed to inspect and make sure all was left in good order.”- David N.
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“Great personal service from owners who really care about the customer. Explained exactly what needed to be done, used high quality materials and the whole job turned out well. In my opinion they’re THE BEST at their craft!!”- George M.
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“Phenomenal job and work on our new roof! Great people and company - highly recommend!”- Spencer T.
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“I was completely satisfied with the workmanship and professionalism of all involved and will definitely be recommending Ed and company to others! Thanks, guys!”- Lynne W.
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“They put our new roof on last summer. It was a big job and they had an amazing crew that knocked it out in two days. I was astounded by the professionalism and speed with which they got the job done.”- Kurt D.
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“I couldn't be happier with my new roof. If you’re looking for a trustworthy company that cares about its customers and wants you to have the best roof possible, call Moore and Sons!!!”- Jordan R.
Our FAQ
Have questions? We are here to help. Still have questions or can't find the answer you need? Give us a call at 616-779-5824 today!
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How does metal roofing handle snow and ice?Metal’s smooth surface enables snow to slide off more easily than other materials, preventing damaging ice dams. Additionally, many metal roofing systems can be outfitted with snow retention systems when necessary.
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Is it possible to install a metal roof over my current roofing system?Indeed, metal roofing’s lightweight nature could allow installation directly over existing asphalt shingles, which helps avoid tear-off costs and reduces waste. Our team will assess your situation to gauge the feasibility of this option.
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Are metal roofs noisy during rainstorms?This misconception is widespread. Modern metal roofs have insulation and underlayment that significantly dampen noise. When installed correctly, they do not create more noise than other roofing materials in the rain.