Ed Moore

During your research to identify a roofing company, did you come across the term “Owens Corning Platinum Preferred Contractor?” Have you wondered if a contractor with this distinction benefits you as a homeowner? Or do you need more information? An Owens Corning Platinum Preferred Contractor offers many advantages for the homeowner seeking a reputable professional […]

A roof is more than simply the visible outer surface material. A roof is a system of interlocking components that must work together to ensure optimal performance. A home’s insulation and ventilation adjacent to the roof are two essential roofing system components. If a home lacks sufficient attic insulation and ventilation, the roofing system will

Saving money. Most consumers, including homeowners, seek creative ways to keep more of what they have. Coupons, rebates, discounts, sales—whatever the marketing tactic, consumers love saving on their purchases. Many homeowners assume that reroofing their home in sections will produce financial savings in the short term while extending the longevity of the existing roof in

Indecisive consumers can feel stress when deciding between two popular alternatives (e.g., paper or plastic, heads or tails). That feeling of stress can be amplified when they must make a decision with higher financial stakes, like selecting a roofing material. Selecting either metal or asphalt shingle roofing may lead homeowners to draw incorrect conclusions without

Knowing that your roof needs replacement shortly (one to five years) but not having the financial means to pay for it can be incredibly stressful. As a homeowner, you understand the responsibilities of homeownership. You accept that components of your home (siding, roofing, windows, etc.) age and deteriorate, requiring repair or replacement. Seeking financing for roofing

What magic threshold determines whether a residential or commercial roof needs replacement after a hailstorm? In other words, how much hail damage must a house sustain before you need to replace the roof? Most people know that hail comes in many different sizes and shapes. Pea. Penny. Quarter. Golf Ball. Tennis Ball. Softball. Among others.

Choices. Each day, in almost every walk of life, we face decisions – many, many, decisions. More than we can comprehend if we think about it. So, how do we best distinguish between Option A, B, C, D, or E? That’s the question we all must answer for ourselves. For Western Michigan homeowners, the list